Top 5 Social Apps in Australia Q2 2024

In the second quarter of 2024, the top 5 social apps in Australia demonstrated diverse performance trends. Here’s a detailed look at the weekly downloads, revenue, and active users for TikTok, Facebook, Threads, Instagram, and Reddit.

TikTok from TikTok Pte. Ltd. experienced a steady increase in weekly revenue, peaking at approximately $621K in the week of May 6. Weekly downloads showed a significant rise towards the end of the quarter, reaching around 67K in the week of June 17. The app also saw a gradual increase in weekly active users, peaking at about 5.5M in the last week of June.

Facebook from Meta Platforms, Inc. had relatively stable weekly revenue, averaging around $40K throughout the quarter. Weekly downloads fluctuated, with a notable peak of approximately 47.5K in the final week of June. The app maintained a steady user base, with weekly active users hovering around 18.6M.

Threads, also from Instagram, saw a varied trend in weekly downloads, peaking at around 85.9K in the first week of April and experiencing another rise to about 65.4K in the last week of June. The app's weekly active users increased consistently, reaching approximately 1.67M by the end of the quarter.

Instagram from Instagram showed a steady increase in weekly revenue, peaking at around $76.3K in the week of April 29. Weekly downloads were relatively stable, with a slight peak of about 40.6K in the last week of June. The weekly active users remained consistent around 8.7M throughout the quarter.

Reddit from Reddit Inc. had modest weekly revenue, peaking at approximately $2.8K in mid-June. Weekly downloads showed a steady increase, reaching around 23.5K in the final week of June. The app maintained a stable user base, with weekly active users peaking at about 1.58M in the last week of the quarter.

For more detailed insights and data, visit Sensor Tower.